The shop window that started talking

A women's clothing store opened a year and a half ago. Great location – ground floor on a busy street, large shop window. But the window is also a headache. Every two weeks you need to change the display, and every time the question is: did it work or not?

The owner used to go by feelings. More people came in – means the window is good. But how do you separate the window effect from weather, day of the week, or a sale at the next store?

One day a friend told her about QR codes with likes. The idea is simple: put a code on the window, passersby scan and leave a like if they enjoy it. One person – one like, impossible to fake.

A neat sticker appeared on the glass: "Like the window? Leave a like" with a QR code next to it. The first window – minimalist, with one mannequin – got 23 likes in a week.

The second – bright, with three mannequins and a garland – 47 people. The third – themed for autumn, with leaves and warm tones – 61 people.

Over three months, stats on six different displays piled up. It turned out that themed windows with warm color palettes work twice as well as minimalism. And bright colors attract attention but get fewer likes than cozy compositions.

No more guessing – just look at the numbers. Every new window starts with a QR code and ends with a specific figure. There's even an idea to test different designs for different sides of the window.

The most interesting discovery: likes come not only from random passersby. Regular customers admitted they specially walk by to see what's new and leave a like. The shop window truly started talking – and someone finally listened.